Marketing Manager

The Marketing Manager will lead the development and delivery of strategic marketing campaigns to enhance the club’s visibility, engagement, and fan growth.

Drive the growth of the club brand and profile by increasing awareness across key seasonal moments and milestones.

Maximise audience engagement to attract new domestic women’s football fans while championing and advocating for the growth of women’s and girls’ football.

As the BFC Women Marketing Manager, you will be expected to:

• Create and implement marketing plans which increase attendance at home matches, improves fans experience, and develops a loyal and long-term fan base.

• Devise and implement events and initiatives which appeal to targeted fan audiences and encourages attendance.

• Create and develop a season long marketing plan, with a focus on driving growth throughout the fan engagement funnel.

• Utilise CRM and supporter data to support audience segmentation and targeted campaign delivery.

• Manage relationships with external agencies, suppliers and service providers.

The ideal candidate will have marketing qualification, marketing experience preferably in sport, knowledge of email marketing practices and knowledge of website CMS. The Marketing Manager will lead the development and delivery of strategic marketing campaigns to enhance the club’s visibility, engagement, and fan growth.

You will also need to have a flexible approach to work and be able to work evenings and weekends.